SYSTEM Opens FW25 Collection Pop-Up Store at Lotte World Mall
Featuring the Fall-Winter 2025 Collection, Baracuta Collaboration, and Exclusive Items

Seoul, South Korea - September 2025 SYSTEM unveils its FW25 Collection Pop Up Store at Lotte World Mall, open to visitors until November 6th, 2025.

Following the presentation in Paris, SYSTEM presents the FW25 collection titled “ At the very moment ”, bringing its nostalgic yet modern vision to Seoul.

Inspired by Norman Rockwell’s 20th century painting “ Dressing Up ”, the collection reinterprets childhood memories of secretly exploring parents’ wardrobes into a modern, poetic narrative. The pop up interior translates this narrative into space, with oversized wardrobes and mirrors arranged in warm brown toned furnishings, creating an atmosphere
that feels both sentimental and immersive.

Classic items such as plaid shirts, ties, and dresses are reimagined with refined silhouettes and meticulous details, while gingham and glen checked patterns evoke nostalgia with warmth. Seasonal outerwear, knitwear, denim, and shirts highlight alpaca and suede materials in camel and brown tones, capturing the depth of autumn and winter.

The pop-up showcases not only SYSTEM’s Men’s and Women’s collections but also features a special collaboration with British heritage outerwear brand Baracuta, alongside pop up exclusive items.

To celebrate the opening, SYSTEM has prepared a series of experiential events. Until October 26th, visitors can participate in a lucky draw to win pop up exclusive items. An interactive photo booth will be available, offering guests the chance to create and post content in real time. Customers will further enjoy special benefits, including complimentary coffee and chocolates in limited quantities, as well as exclusive gifts such as teddy bear bag charms,
logo eco bags, and mileage rewards for purchases over a certain amount.

The SYSTEM FW25 Pop-Up Store runs until November 6th at B1, Lotte World Mall, Seoul, with full details available through SYSTEM’s official social media channels.