SYSTEM collaborated with Bazaar Korea to produce an art book to commemorate the launch of its new brand identity, including a new logo and a slogan, "ATTITUDE ARCHIVE SYSTEM". The book showcases the work of 20 of Korea's most renowned artists who have reinterpreted the brand's essence and keywords.
The result is a collection of inspiring artworks demonstrating the artists' interpretation of SYSTEM's new identity. Along with the art book, limited-edition products featuring the artworks were sold. Additionally, a virtual reality gallery was created to provide a holistic experience of the artworks. Despite the challenges posed by the pandemic, the project received an overwhelming response and was appreciated by art enthusiasts.
