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Established in 1990, SYSTEM is a label for both Men’s and Women’s collections that offers a range of ready-to-wear outfits. The brand combines sophistication with intricate details to convey an emotional and authentic vision. Over the last 30 years, SYSTEM has introduced an affordable fashion movement, solidifying its identity and position in the market.
In 2019, the brand underwent a rejuvenation by introducing SYSTEM Global Collection to target the global market with a modern and elevated approach. With the phrase “It’s for everyone, but more about differences.”, SYSTEM creates a new movement that celebrates diversity and inclusivity.
CONCEPT - 'NOW IN NEW FORM'
Over the past three decades, SYSTEM has established itself as a contemporary brand that represents the spirit of that era.The brand's clear and structured reinterpretation of the free-spirited times has set it apart from other modern fashion brands.SYSTEM incorporates various and vibrant cultural elements, such as movies, books, art, and sub-cultures, to present a sensible and distinct approach that celebrates diversity.
SYSTEM embodies its brand's design identity by combining refined ready-to-wear with accessible details. The primary goal of SYSTEM is to create a fashion collection that is accessible to all while emphasizing individuality.
ESSENCE - ATTITUDE ARCHIVE
SYSTEM creates an inspiring "Attitude Archive" slogan to express Life Moments and Attitudes. This slogan adds an extra layer of authenticity to your daily fashion choices, promoting self-directed value. The brand is particularly popular among cultural and creative people who appreciate free spirits and seek chic, exquisite tailoring, and delicate details.SYSTEM prioritizes customer reliability, extraordinary design, and out- standing quality to maintain its reputation as a best-in-class brand.
2004
HANDSOME Corp.
TIME HOMME Designer
2010
SYSTEM HOMME Designer
2020
SYSTEM GLOBAL COLLECTION Head Designer
2023
SYSTEM GLOBAL COLLECTION Creative Director
