The RE-WORK project, which collaborated with LEVI'S, strongly focuses on sustainability by customizing existing products with SYSTEM's design identity.
The project involves reimagining the iconic items of LEVI'S, the original denim brand, with SYSTEM's unique sensibility to celebrate the 30th anniversary of the brand's launch. It is the first project of SYSTEM's 2020 campaign called 'Log-in', with the 'Login Originality' theme. The 'RI' in originality is a witty reference to 're', which symbolizes reinterpretation. The campaign includes phrases such as "Out of frame," "Free your mind," "Joy of expression," and "Respect for diversity."
