SYSTEM unveiled its Fall-Winter 2025 collection ‘At the very moment’ on January 23 at the National Museum of Natural History (Muséum National d’Histoire Naturelle, MNHM) where it is well known as a historic landmark in Paris.

This time, SYSTEM attempts to capture the diverse emotions of childhood in its FW25 collection, presenting an elevated style that merges the past with the present. Comprised of approximately 335 ready-to-wear and accessory pieces, the collection focused on reinterpreting timeless items from childhood to adulthood through SYSTEM's unique perspective. Inspired by familiar items from wardrobes in memory —such as plaid shirts, scarves and dress—the collection focused on reinterpreting these classic elements with a modern approach.

 

The presentation took place at the Gallery of Mineralogy, a classic venue exuding a special yet cozy atmosphere. From the set design with 'Cabinet of Curiosity', a unique mirror-shaped structure that arouses guests' curiosity to the thoughtfully prepared guest gifts (SYSTEM Teddy bear bag charm), the event was infused with diverse elements which attempt to evoke childhood nostalgia.

 

To fill the event with excitements, a famous model Mathieu Simoneau who first appeared on the show, opened the giant wardrobe which was hidden inside the 'Cabinet of Curiosity' for the show opening performance. Also, a well-known French actor from Netflix series 'Emily in Paris', Lucas Bravo, attended the FW25 presentation to celebrate the event, wearing full look from the new FW25 collection.

 

 

Notably in this presentation, also, SYSTEM collaborated with 'BARACUTA', the original British Harrington jacket brand, to showcase a variety of products featuring details such as stud decorations, layering, and low cuts that blend both classic and modern styles.

 

The collection was styled by Virginie Bennaroch, a Paris-based stylist who is well known for her refined approach, while the sound design was produced by Cezaire Janin, the founder of the Paris-based music label Roche Musique, who previously collaborated with SYSTEM.