SPRING/SUMMER 2025 Paris Presentation

For Spring – Summer 2025 Campaign, SYSTEM has once again tapped the world renowned British photographer David Sims and Emmanuelle Alt, former
editor-in-chief of Vogue Paris, which marks the third collaboration with the duo; campaign images were pre-released on site.

Music is produced by Cezaire, the founder and producer of Roche Musique which is an independent music label based in Paris. The soundscape inspired by the
collection theme and mood, re-interpreted by Cezaire were first released in runway.

SYSTEM also unveiled a new sneaker design in collaboration with ‘Pro-specs,’ a leading Korean sports brand launched in 1981. Released in 3 colorways with
SYSTEM’s label, Pro-specs’ Marathon 110 model has been reinterpreted exclusively by SYSTEM which pays homage to the brand’s history and legacy.